Coke is a healthy drink, won't blow a diet and didn't cause Obesity...and the check's in the mail!

This just out from The Center for the Lack of Common Sense: (OK, it's really from the ajc.com)

Coke has even begun to change the words it uses to describe its drinks! Starting with the company's fourth quarter earnings report last week, Coke tossed out the term "carbonated soft drinks" in favor of sparkling beverages.

Coke executives say "carbonated soft drinks" have been stigmatized, and executives are using the new term to pull in an emerging generation of drinks that use light carbonation in everything from purified water to green tea (such as Enviga?!). If the term "sparkling" sticks, then soft drinks like Diet Coke would be mentioned in the same breath as the company's Dasani carbonated water.

Isdell said choosing a soft drink without sugar and calories also can be considered a health-conscious act.

To drive home that message, Coke plans to engage the public in a conversation about its expanding waistline. The company will spend money on everything from nutritional studies to awareness campaigns about diet and exercise.

Coke executives will try to refocus the obesity debate away from soft drinks and toward sedentary lifestyles, arguing that even a 150-calorie can of Coke is an acceptable choice for some depending on their level of exercise.

In the beverage industry, the term "health and wellness" usually refers to drinks like water and green tea. But Coca-Cola is on a mission to tack it on to Diet Coke and other "no-calorie" drinks, CEO Neville Isdell said Thursday.

The goal: Broaden the debate over the obesity epidemic so Coke can "get the target off our backs," Isdell said.

"Video games are a major part of the problem," Isdell told the analysts.

Guess what Mr. Isdell, you can scrub your body with terpentine, have laser tatoo removal and even skin grafting and that target won't come off your back--and further more, misleading your consumers across the Globe isn't going to do anything but make that target grow!

Coke, Diet Coke and your ridiculous Enviga are NOT water, aren't as good as water, aren't even close to water and are NOT a healthy choice!

CEO Mr. Isdell with the target on his back...as he burns in hell