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May 01, 2008

Kraft successfully making China and their wallets fatter!

From the desk of Julia Havey, www.JuliaHavey.com www.JPSupplement.com www.DrinkChooseLive.com

According to the Wall Street Journal, Kraft is selling Oreos like 'mad in China'. Unlike its iconic American counterpart, the Oreo sold in China is frequently long, thin, four-layered and coated in chocolate--and contains less SUGAR. But both kinds of cookies have one important thing in common: They are now best sellers.

The Oreo has long been the top-selling cookie in the U.S. market. But Kraft Foods Inc. had to reinvent the Oreo to make it sell well in the world's most populous nation. While Chinese Oreo sales represent a tiny fraction of Kraft's $37.2 billion in annual revenue, the cookie's journey in China exemplifies the kind of entrepreneurial transformation that Chief Executive Irene Rosenfeld is trying to spread throughout the food giant...(as she spreads Obesity throughout the World)

Kraft conducted lengthy reasearch project that yielded some interesting findings. For one thing, Kraft learned that traditional Oreos were too sweet for Chinese tastes. Also, the packages of 14 Oreos priced at 72 cents were too expensive.

(read the rest: http://online.wsj.com/article/SB120958152962857053.html?mod=yhoofront)

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read the rest of the article, it's interesting but for diet, weight loss and the purposes of discussing the global obesity pandemic, allow me to cut to the chase:

1. OUR typical and "best selling" Oreo cookies didn't go over well in China because they were TOO SUGARY. Do you get what that means? It means that OUR taste buds have become accustomed to the excessively sugary taste that an Oreo packs (and apparently we don't mind paying a LOT more than $.72 cents for 14 cookies!)

2. Kraft doesn't mind cutting the cost if it means being the best seller in the most populated country on the planet, AND they don't care at all if they introduce a product into the market that is completely UNncessary, doesn't provide ANY nutritional value and has NOT been part of that cultures diet for thousands of years!

3. American JUNK foods have NOT been part of Chinese culture BUT since introducing OUR food to THEIR people:

China's first official nutrition and health survey shows that between 1992 and 2002 more than 60 million people became obese. According to a Chinese government report Obesity is up 97% in the past 10 years.

Let's see...WHO might we blame the rapidly rising rate of Obesity in China on? Could it be....SATAN?

No. It's not Satan. It's Kraft.

And McDonalds.

In 1992: On April 23, the world's largest McDonald's opens in Beijing China (over 700 seats).

Gosh, would you take a look at that, China reports that since 1992 more than 60 million Chinese people have become obese, I am going out a limb here but I am willing to bet that McDonald's didn't stop with the biggest store they opened in 1992, I bet there is one in every place you look in China now.

Well, I guess we can sleep better tonight knowing all this. China may be hell bent on ruining our economy, but apparently we are just as hell bent on ruining their health--just like we have our own! It is a matter of fact, within 20 years of "our food" aka McDonalds, Coca-Cola, and junk like Oreos go into any country in the world that it is just a matter of time until Obesity joins in the fun.

I find it sad that Kraft had to make Oreos a bit less sugary for the Chinese to like them--but hey, it's just a matter of time until they need more sugar to satisfy the monster that is growing increasingly unsatiable in their stomachs.